Is it just me or does it feel like Christmas has snuck up on us out of nowhere this year? I think with every year that goes by, I feel a little less ready, and a little less prepared – which I’m sure is the exact opposite of what life experience teaches us. Anyway, this year for most of the last few weeks I’ve been up and down to London working on a top secret project meaning that I’ve been to lots of different and exciting events whilst I’ve been in the capital.
In the run up to Christmas London is an exciting place to be, first up I got to go to #MulberryLights. It’s a festive light installation from Mulberry (yes the English heritage brand behind the bags), they’re a brand I’ve worked with quite a bit over the years, from the days of Emma Hill, right through to Johnny Coca and that period of uncertainty in-between. A few seasons ago Mulberry even created my own custom backpack for me which is still one of my favourite pieces for travelling.
So, #MulberryLights. A completely new concept for Christmas 2018 tapping into the art market, it’s basically a series of illuminating interactive experiences that celebrate how light, colour, shapes and people come together to create a modern British Christmas. It was a celebratory event that kicked off the festive season on Regent Street right before the Regent Street switch on which saw those gorgeous fluttering angels make a return to the shopping district.
The series is basically a giant sensory room using light and music as one big art installation. Eerie readings from Dr Seuss’ The Grinch are performed over 90’s trance music to light projections at 100 Regent Street. It’s a pretty amazing sight to behold, but one that’s very difficult to explain, basically, I could have spent hours and hours in there, it’s completely transfixing and sadly one with a super limited run.
The creative in me loved everything about it, the concept, the modernity and the fusion of fashion, art and inclusivity. With Mulberry’s direction still not fully realised, perhaps this is a hint at a new market for the brand. With share prices at an all time low it’s about time this English stalwart tried something new.