Ever since Rihanna’s super wearable beauty line with MAC dropped back in 2013, beauty lovers everywhere have wondered when she might release her own range.  Sure MAC is a great starting point, but with business savvy like RiRi, it was only a matter of time.

The first rumblings of a stand alone beauty venture from Rihanna was back in December 2015 when she announced a partnership with Kendo, the highstreet beauty division of LVMH.  Our first glance at Fenty Beauty was backstage during the SS16 season in February 2016 where some strategic shots of the collection were scattered across both Rihanna’s and Puma’s Instagram accounts.  The Fenty Beauty Instagram account silently followed amassing hundreds of thousands of followers ahead of the official announcement and still without a release date.  That Voyeurs, is the power of Rihanna.

Whilst Beyonce has mass appeal and Kim Kardashian’s KKW Beauty has a loyal following, Rihanna’s cool business mind out savvies the whole celebrity beauty market.  This is the real deal.  There’s no crazy colour like you might expect from a star who favours the outlandish, this is a grown up beauty collection that’s been meticulously planned to offer something useful and useable for everyone who buys into it.  The objective is glowing skin, creating a perfect canvas that doesn’t require colour to make it eye catching.  That’s not to say that colour isn’t coming soon, there’s a whole Fenty Beauty Holiday Collection in the works that’s bound to include a red lipstick similar to her infamous RiRi Woo shade.  Basically if you wear makeup, you’re going to want in on this.

Courtesy of FENTY BEAUTY

“Fenty Beauty was created for everyone:
For women of all shades, personalities, cultures and races. I wanted everyone
to feel included. That’s the real reason I made this line.”

The collection will launch globally on September 8th and it’s very complexion focussed.  After years and years of research and development, RiRi decided to launch this foundation heavy line to offer something to women who struggle to find foundation to match their skin tone.  You’ll find no eyeshadow palettes or lip kits in the collection, but there are a whopping 30 foundation shades to choose from and 10 more will drop in late October making this one of the most accessible and inclusive makeup ranges on the market to date.

There are also a range of Match Stix which have been designed as a complexion ‘fixer’ – these tubes come in 30 shades: 20 with a matte finish and 10 shimmer Stix.  All of which are creamy in texture, buildable and used to conceal, highlight and contour.

There are highlighters too, because what beauty range these days is complete without a bit of high point shimmer?  There are 6 powder highlighters in the collection which can be used wet or dry to increase intensity.  They differ in warmth too, so darker skin tones are as well equipped as paler skin tones, if you prefer a cream highlighter then these can be layered wet over the Match Stix – everything in the Fenty Beauty debut collection is designed to work in harmony.

Fenty beauty isn’t just about makeup products though, RiRi is equipping us with the tools to get the best use out of her beauty products, and the best finish too.  when the drop date rolls around we’ll be furnished with 90’s style blotting papers in a tiny roll-out dispenser and a translucent powder that comes with an 80’s dressing table style powder puff.  To round off the collection there are brushes and beauty blenders too which will please the collectors.

There’s a solo lipgloss that complements the aesthetic of this glow focussed collection called Fenty Beauty Gloss Bomb Universal Lip Luminizer.  It’s billed as a suits all peachy bronze shade with gold flecks and it promises to be non-sticky.  Apparently theres a press sample on its way to me when I’m back from vacation so I’ll feed back on that claim.

This looks set to be a beauty range with serious staying power, obviously I haven’t seen it ahead of its general release but I’ll be checking it out as soon as I’m home and if you’re a fan of Rihanna’s signature glow, then you should too.

Pixie xo

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