L’Oréal Paris x Balmain collection of lipsticks has been on our radar for quite some time now. After first hearing about the collaboration in early March, we were drip fed press shots that detailed the colours we could expect from this powerhouse team up, but now Voyeurs, just ahead of it’s release we have the full campaign. With the tagline “UNITED, WE ARE INVINCIBLE” it’s clear the cosmetics industry is about to go though a couture shake up.
As with everything from Olivier Rousteing, a champion for diversity in the industry, it’s a well thought out, highly creative editorial campaign featuring a full spectrum of models. It’s a collaboration that’s been on the cards for some time, and one which marks the next natural step for Balmain the brand. With one L’Oréal Color Riche lipstick selling every three seconds, the highly covetable 12 piece collection a sure fire hit and marks a shift in the fashion / beauty relationship.
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves, with this collaboration, I’m thrilled to make this idea tangible for every woman around the world.” Olivier Rousteing
The 12 strong luxury lipstick line features some bold metallic matte colours including blue and khaki (Balmain) green, as well as the typical nudes, purples and reds that you’d expect in a typical lipstick line. The line will be made up of three “Couture Packs: Rock, Couture and Glamazone each comprising 4 lipsticks and is being launched in line with Paris Fashion Week SS18 (natch) next month. The Couture Pack launch will be followed by a Lipstick Jewel collection later this Fall – think lipstick that doubles up as a necklace, I’ve seen the press samples and they’re actually pretty damn cute but currently embargoed.
We all know Balmain is a super high end, luxury brand with women willing to sell their left kidney to become a part of the Balmain Army and this is something Rousteing knows, he recently collaborated with H&M for his sell out H&M x Balmain collection of affordable luxury pieces in that signature Balmain style, the L’Oréal Paris is another collaboration with the same intent.
Wanna piece of the Balmain Army? sure you do! When it drops on September 20th (the date of the Balmain SS18 runway show), you’ll find these beauties initially available via the L’Oréal Paris website, in Balmain stores globally and in Barney’s until its wider global launch.