Balmain is synonymous with style, sexiness and supermodels. Think structured yet flexible styles with beading so intricate that even bridal designer Inbal Dror is a fan. It’s a brand with a legion of celebrity fans, the Balmain Army is made up of the Kardashian Klan, Kanye, Cindy Crawford, Naomi Campbell, Rihanna and a whole host of famous faces and its signature aesthetic influences almost every high street store, particularly during the festive season. Creative Director Olivier Rousteing is a man with his finger firmly on the fashion pulse and where he goes, others follow, he dictates trends, he creates new proportions each season and his runways are walked by the most famous supermodels in the world.
So, what’s next for the man who has it all? Rousteing is about to step on to a whole new playing field with a whole new brief: create a whole new set of costumes for the latest ballet to hit the Paris Opera. It’s no easy task designing for ballerinas, the costumes must be flexible enough to allow the dancers to move freely and comfortable enough for them to hold those breathtaking shapes they’re famous for, all whilst looking amazing of course.
When dancer and choreographer Sébastien Bertaud tapped up Rousteing to create a bespoke collection for Renaissance, a four piece ballet which will be performed at the Paris Opera between June 13th to 18th, he jumped at the chance. As a lifelong fan of dance he saw it as a chance to evolve, to shift the aesthetic of Balmain into the future by drawing on inspiration from the past.
“To be honest, I was really surprised and moved because, for me, this goes beyond designing clothes for the opera. This project really represents French heritage, obviously I love the world of pop, but for me, it all goes back to classical dance. I’ve been fascinated with it since I was a child.” Olivier Rousteing, Creative Director, Balmain