This week I was invited along to the launch of the latest in hair innovation from SHOW Beauty – Lux Volume. The whole SHOW Beauty Haircare range aims to address those hair niggles we all have, whether it’s Moisture, Repair, and now Volume, there’s something in the range that all hair types can benefit from.
I went along to the North East’s only SHOWDRY Blow Dry Bar at House of Fraser, Intu Metrocentre to get the skinny on the ever expanding hair care range from the woman with a better blowdry than Kate Middleton. With complimentary express dry styling available, I opted for this braided topknot, which lasted for three whole days. Winning.
If you’re familiar with SHOW Beauty then you’ll know the ethos, founded by Creative Director Tamara Ecclestone, SHOW Beauty is an indulgent and luxurious range that focuses on opulence and decadent glamour, from the packaging to the ingredients, no expense is spared in making these indulgent hair products. Plus, they have serious shelfie appeal. If you’re not familiar with SHOW Beauty, you probably know by now that I’m a huge fan. These guys always look after me during London Fashion Week and their braids and signature blowdries see me through pretty much the whole week
Lux Volume is the latest addition to the range, enriched with white truffle and wheat protein, the Volume range adds weightless lift and boosts volume right at the root making hair look, and feel fuller with no stickiness and no nasty residue. Caviar – which we all know is super protein rich – helps nourish and moisturise hair leaving it soft and supple so that you can achieve that perfect bouncy blowdry every time you wash your hair.
You know all about my hair struggles and dilemmas over the past two years and I’ve been using the SHOW Beauty Moisture range (not every wash) for a while now and I can vouch for just how luxurious it is. The scent is divine, developed in partnership by Ecclestone’s and Givaudan – the perfume house behind iconic scents including L’Air Du Temps, Opium, Obsession and Poison – it’s become a signature across the entire range and ranked as one of the best ever scented hair products of all time by Allure magazine. There’s even a Decadence Hair Fragrance finishing product that sounds crazy but I guarantee, one sniff and you’ll be hooked on it’s rich patchouli base notes.
I’m using Lux Volume on days when I’m attending events and shows and the big difference for me is the ease of styling after washing, and how weightless hair is afterwards. I’ve used Volume products in the past which have left my hair feeling sticky after styling but Lux Volume is different, and the scent is still present after drying, almost like perfume.
As you might expect, Ecclestone’s style doesn’t come cheap and the range is pricey. Lux Volume Shampoo and Conditioner are £30 each and there’s a Volume Lotion and Mist that complete the Volume Care Collection. It’s advised that you double shampoo each time to remove styling product build up and environmental pollution so the cost soon adds up. Is it worth it? Silly question, I’m a convert and have been since the range launched in 2015, Ecclestone delays the launch of the Volume specific range in order to ensure it was absolutely perfect before going on sale. It’s a range with as much thought put into the packaging and scent as the desired effect on the hair, if you can afford it then it’s worth the splurge.
Lux Volume is available to purchase now in the North East at House of Fraser, Intu Metrocentre and throughout the UK at Harrods and selected Selfridges stores.