You’ll have heard me waxing lyrical (see what I did there?) about The Wax Bar, a recent addition to the beauty scene in North Jesmond and you’ll know that I’ve visited the salon for intimate waxing and LVL Lashes (two essentials for your beauty maintenance regime). Now the salon may have been operational since December 2016, but after establishing a loyal North East client base, The Wax Bar threw open their doors this weekend for their official launch party and I was invited along. Obvs.
A live DJ provided the tunes and the salon was set up to provide complimentary treatments including nail polish and stencilling, HD Brows, threading, tinting and my favourite, a braid bar, with added glitter station. Fresh pizza, pasta and doughballs from Pizza Express Jesmond were served, from Pizza Express along with sweet shop sweets and super cute bespoke cupcakes (of which three mysteriously appeared in my kitchen the next morning). Prosecco and Pimms were on tap all night and the party was in full flow when I rocked up fresh com a runway show.
First stop: The braid bar, I was sat in front of a lit mirror and given a selection of styles to choose from, I opted for two top Dutch braids into wrapped ponytails which the Stylist did in record time. Sidebar, The Wax Bar will have a resident hair braider working in the salon once each month offering single or add on appointments. I can vouch for her talent too, she’s young, hip and dresses like a rockstar, oh yeah, she does awesome braids too.
If you haven’t already visited The Wax Bar, the salon is modern and minimalist. With it’s cool grey and white colour scheme (with added Wax Bar branded metallic balloons for the party) it has a fresh, urban feel and the pop of fuschia pink in the branding is uniform throughout the each salon.
New and existing clients had a chance to chat about the treatments and products on offer at The Wax Bar as well as putting forward suggestions to the business – a real nice touch to involve potential clients in shaping the business to suit their needs. Kudos. Owner Nicole Peterson and Area Manager Claire travelled From Edinburgh for the party; saying they’d been nervous and excited for the past four weeks. Nicole told me that after doing some research on Jesmond and learning about its huge student population, she wanted to cater for that because it’s unfair to price out such a huge chunk of the market, to combat this, The Wax Bar offer 25% discount to students on qualifying days.
I chatted to the staff who told me that throwing a launch party works so well in beauty because it offers a great opportunity to meet potential new clients and learn more about existing clients.
These guys are the holy grail of hot waxing; resident hot waxer Gemma has her technique nailed and can have you stripped, Hollywood waxed and out again fuzz free in 20 minutes. The salon also offers a range of other treatments including men’s waxing, gel nails, LVL Lashes, HD Brows and lash extensions amongst other things. Each Therapist has her own specialty so you can rest knowing you’re in good hands. All treatments booked at the official launch party were offered at 50% off but fear not Voyeurs, there are regular rotational offers on treatments and there’s a loyalty club too which allows clients to collects stamps leading to free treatments.
So, long story short, aces launch party, friendly professional staff, free parking outside the door and good coffee. What’s not to love?!
To book an appointment at The Wax Bar call 0191 2812183