London Fashion Week FW17: David Ferreira Presents The Freakball

As you know Voyeurs, Fashion Month’s FW17 season has been fresh and exciting and full of new talent as well as big changes for established labels.  Mulberry took a bold step for FW17 with a collection like nothing we’ve seen in seasons gone by and David Ferreira took us to the circus with his awesome Freakball showcase at London fashion Week.

I had a front row seat for this exclusive look at the Lisbon based designer’s first collection following his prestigious Les Etoiles Mercedes Benz win in Paris in 2016.

Inspired by the strikingly unusual and unique, Ferreira’s FW17 collection entitled The Freakball, was a rollercoaster from start to finish.  Fuschia pink, baby pink, chartreuse yellow and cobalt blue collide in a vivid, texture rich collection that’s a real treat for the senses.  Models were painted up to look like a clown / doll hybrid to great effect and they posed as they walked giving off a circus freak show vibe.  (It’s no surprise that Bjork is a fan).

Research for the collection began at the circus and its origins, but it was in sideshows and freak shows that he found his true inspiration for his FW17 showcase.

Even though the foundation of the David Ferreira Fall / Winter collection lays in the film Freaks (1932), the book Freak Show by Roben Bogdan, The Victorian Freak Show and the work of photographer, Joel-Peter Witkin, the collection isn’t a literal inspiration of human deformities and biological rarities, instead it is a celebration of the beauty of singularity, of individuality and of rarity.

These days we know that uniqueness is the true definition of luxury.  Exclusivity and rarity are highly covetable and we all know there’s nothing more exclusive than the singular.  Ferreira’s pieces play with the shape of a woman’s silhouette by creating a visual spectacle that blurs the lines between garment and person, using uniqueness and rarity as the driving force behind the collection, as the thing most coveted.  My standout piece from The Freakball was a pale pink fitted, duchess satin dress with a point of ruffles at the front.

The Freakball collection is a collective celebration of individuality, of not fitting into society’s stereotype of ‘normal’.  It’s a collection that takes conventional proportion and flips it on it’s head, amping up the volume with ruffles, godês, gatherings, non conventional pattern cutting and straightened Mongolian lamb hair.

The most exciting part of this collection for me, was the extreme texture clash;  silk, double duchess satins, silk satins, silk crepe satins, Mongolian lamb, tulle and woven metal fabric combine for absolute sensory mayhem on the Ferreira runway and the final piece changed the silhouette entirely by adding volume to the waist and nipping in the ankles, an pleasantly unexpected aesthetic and one just wacky enough to make you sit up and take notice of Ferreira.  He was awarded the Merit Award by Fashion Scout last year earning three seasons of sponsorship so there’s no doubt the best is yet to come from this exciting, bold designer.

Pixie xo

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