Fun Affair: Girls Grow Up at LFW

If you’re familiar with the London Fashion Scene then you’ll already be aware of Fun Affair.  Known for it’s gamine aesthetic and off-beat presentations, the brand oozes 90’s cool like no other.  From the in your face logos to the vinyl baseball caps, Fun Affair is one brand that should be on your radar.

 

Integrating abstraction exotica, minimalism and subversion, designer Xi Zhu strives to create an avant-garde and elegant sphere of design.   Zhu merges her oriental heritage with European romanticism and modernism to define her signature: ‘rebellion meets optimism’.  Seemingly on a mission absolute to manifest extreme beauty, marrying oriental beauty with mystery, stillness and power, Zhu is a designer for the modern day feminist crusader.

Hosted by LFW’s younger, funkier sister, Fashion Scout, the Fun Affair show begins in a perfectly white space allowing the garments to speak volumes.

The Fun Affair SS17 collection is all of that and more and the runway show is a journey from start to finish.  Inspired by the New Romantics, 80’s power dressing and postmodernism.  The SS17 Fun Affair-girl is edgy, feminine and sophisticated with just the right amount of attitude.  A girl gang for a new generation, and one I find myself wanting to be part of.

This season is all about playing with proportion and form. I caught up with Zhu after the show, noticeably nervous, she told me “It’s about women’s strength and rebelliousness, did you see the last look?  That’s my favourite thing I’ve ever created”

Highlights of the show and top of my shopping list were oversized bow knot shirts, high gloss 90’s style slipdresses, high-waisted jeans & baseball caps, and yes, the last look was my absolute favourite, in fact I’m working on recreating it right now….

Pixie xo

 

 

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