If you’re a Beauty Blogger, or you work in the beauty or Aesthetics industry, you’ll probably have heard of the Safety in Beauty campaign; launched in October 2013, the campaign seeks to facilitate and promote safe practice across the entire industry. Masterminded by Beauty Blogger Antonia Mariconda, the campaign offers members of the public free medical and legal advice regarding procedures in the aesthetics and beauty arena. Sounds good right? Double right. The campaign has amassed such success that Aesthetics Practitioners all over the UK have jumped on board pushing for safer medical practice and as such, the Safety in Beauty Awards were born, to celebrate the industry’s ‘Diamonds’.
2015 saw the first Safety in beauty Diamond Awards and White Party in London, where excellent practice and education was recognised and rewarded. So successful was the event, that 2016 marks it’s second entry in the aesthetics calendar and I was invited as a guest of Newcastle Skin Clinic to bring you all the deets. First of all, why white….?
Ok, now we have that established on to the venue: The Grand Connaught Rooms, Covent Garden. Dressed to the theme with a (very lumpy and bumpy) white carpet running throughout. Before you say “accident waiting to happen” yes, I tripped over it. Twice, and I wasn’t the only one.
The White Party is a big deal, but what it stands for and sets out to achieve is much bigger. Everywhere you look, you’re reminded that the event is about Safety In beauty and that’s what comes first – before the party, the glamour and the cocktails, we’re here first and foremost to promote and recognise correctness, safety and medical excellence in the industry.
Sticking to the theme, I wore a white Love Niche tuxedo dress accessorised with hand harnesses and a hair crown whilst Luisa (nominated for Best Aesthetic Nurse) wore a short white dress covered in paillettes. We enlisted the help of Makeup Artist Stacey Lincoln who visited us at our Notting Hill penthouse apartment, with instructions to give me the darkest black smokey eye, (to match my heart), and to give Luisa the full drag queen treatment.
We arrived at the Grand Connaught Rooms and were greeted on the door by iPad wielding hostesses who registered us for the evening before we headed to the bar for gin. The first room housed the bar & a dedicated selfie zone with a Kimye-esque white (natch) flower wall, the second was set up for the main event with tables named after designers (we were Fendi), and a buffet dinner. Before the event started we mingled with Lizzie Cundy, Arlene Philips and Abigail Clarke (who is an actual friend of mine, not just someone I spotted).
With the boxing season about to start again for me I was under strict orders to drink no alcohol so of course I drank gin, amaretto and more gin (sorry Phil, I shall repent by jumping rope). The food wasn’t so great – a sentiment echoed by everyone on my table and further afield, and the queuing system was most likely responsible for the late start. In the days following the event, we were contacted by the Safety In Beauty Team to express their disappointment with the venue and how things hadn’t gone as promised. It certainly didn’t spoil our night anyway.
Despite starting way later than planned, once the event was underway we heard real life stories of how the campaign has helped people and how most importantly, education for consumers is key. If consumers are able to make an informed decision based on truth, then the campaign has succeeded in empowering them. Awards were given out in a variety of categories after being shortlisted and critiqued by a specialist panel.
On to the reason for us being there, as the sole practitioner at Newcastle Skin Clinic, Luisa was shortlisted for the Nurse of the Year Award having been recognised for her reconstructive work and her cautious attitude towards injecting filler etc. Sadly she didn’t win, the award went to Rachel Goddard who Luisa said was a “very deserving winner”. The actual awards part of the evening was excellent, not too long like some of these events can be and not so short that it loses its effect. Each category and associated award was compounded with a success story which made it relatable for the audience. The full list of categories and award winners is below.
Nurse of The Year Award Winner
Doctor of The Year Award Winner
Dr. David Eccleston
Dr Patrick Treacy
Dr Tijion Esho
Dr Daniel Sister
Surgeon of The Year Award Winner
My Breast Group (Patrick Malucci, Simon Withey, Norman Waterhouse, Peter Butler)
Clinic of The Year Award Winner
Beauty Industry Professional of The Year Award Winner
Innovation for Pioneering Service in Safety Brand Award Winner
Innovation for Pioneering Service in Safety Individual Professional Award Winner
Norman Wright PAPPS
Training/Educational & Professional Development (Advanced Beauty) Award Winner
Noveau Contour by Karen Betts
Training/Educational & Professional Development (Medical Aesthetic) Award Winner
BACN British Association of Cosmetic Nurses
Society of Mesotherapy
Best Industry Safety Campaign Award Winner
British Association of Dermatologists for The Sun Awareness Campaign
Best Industry Media Outlet Award Winner
The Consulting Room
Best Beauty & Aesthetics Industry Show/Event Award Winner
Outstanding Career Achievement Award Winner
Dr. Dawn Harper
People’s Choice Award – Most Inspirational Person Award Winner
The White Party feels like an exclusive club, almost like the premiership for UK aesthetic practitioners and this is their Christmas Party. It’s interesting to see how these people interact with one another; there’s no competing, no animosity and in fact, they all seem to be friends with one another, cheering for each other as names are called out during the awards ceremony. As we leave the event, shoes in hand, Luisa tells me that she’s proud to have been in a room with some of her “heroes and mentors” and that makes me smile. We hail a cab and head back to our apartment where we quickly realise that none of us brought any makeup remover….
“Thank you to all our amazing sponsors and guests attending, the glamour and style is always a pleasure to see, and the support The Safety in Beauty Campaign continues to amass yearly is simply humbling” – Antonia Mariconda, Founder & Creator
Roll on 2017, I can’t wait to see what happens next year!
I also have to give special thanks to Newcastle Hair & Beauty Clinic for getting me event ready in the days before The White Party. I paid them a visit for white Essie gel nails, Decleor’s Vital Eyes treatment for my tired eyes and Nouveau’s LVL Lashes which are the best I’ve ever had, in fact, the makeup artist we used said there was no need for false lashes because my own were THAT GOOD! So big love guys, you’re the best!