Lourdes Leon for Stella McCartney

Lourdes “Lola” Leon has scored her first major campaign and it’s a doozie….

The 19 year old daughter of Madonna and Carlos Leon has carefully curated a life outside of the spotlight in a bold move not usually subscribed to by famous offspring.  Lola herself has been keen to point out that she’s in a position of risk and tries to remain grounded and level headed about it.

“I have a lot of people judging my every move, it’s important for me to not let it rule my life.”

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The campaign, for Stella McCartney’s Pop fragrance, is Lola’s debut into the mainstream and felt that McCartney’s campaign spirit and ethos was largely the same as her own – anti-bodyshaming, pro self-acceptance and a general positive feeling of girl power and support.  The vibe is fresh, young, fun and above all else, positive.

“I go through this struggle myself, women’s bodies have been made so public that everyone feels like they need to comment, I just love when someone doesn’t pretend to be someone they are not.”

The message on the campaign is simple – Be True To Yourself.  It’s about being who you want to be and lola fits that brief perfectly.  Known for her fuck it attitude to fashion, bucking trends for her own take on what’s current, she’s a pretty damn good role model for girls everywhere.  Appearing bare faced in the campaign teasers in a simple white vest and looking every inch the natural model, it’s hard to believe that this teenager is the unassuming daughter of pop royalty and is studying musical theatre in Michigan whilst largely flying under the radar – not just a pretty face and a mega bank balance.

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I can’t wait to see the campaign in its entirety, I’m certain Miss Leon will be one to watch, in her own right and with those brows, I reckon she could take on the world….

Pixie x

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