Every season I look forward to the new Agent Provocateur drop. Arguably one of the best lingerie manufacturers out there (I certainly think so anyway), it’s impossible to visit one of their stores, or their online boutique without spending at least £300, but please, feel free to take on the challenge….
Founded in 1994 by Vivienne Westwood’s son Joe Corré and his now ex-wife Serena Rees, the first store was opened on Broadwick Street, Soho, where two shop girls called Alice Hawkins and Paloma Faith were employed pedalling lingerie to the rich and famous.
Fast forward to 2015 and Agent Provocateur is an international brand with 104 stores globally and a seasonal advertising campaign that is anticipated my millions in advance of its release. Those two shop girls are famous in their own right, Faith for her singing career and quirky sense of style, and Hawkins as a celebrated and renowned photographer.
In a move which brings both the girls and the brand full circle, Faith has been selected to front the Knickers Forever campaign for the Agent Provocateur Fall Winter 2015 campaign, shot by none other than Hawkins and inspired by the polaroids she took in the boutique during her time as a shop girl.
Agent Provocateur is known for its sexy, seductive teaser campaigns and this is no different, sticking to the sexy but accessible theme, Faith poses up a storm in the latest lingerie to hit the boutique and looks like she’s having the time of her life and following in the footsteps of Kate Moss, Naomi Campbell and Rosie Huntington Whiteley I’d say she’s done the brand justice.
So here’s the full campaign, featuring the now infamous pink button through shop girl dress natch, well it would be weird not to right…..?