If there’s one thing you can count on from a Balmain campaign, it’s that it’ll be packed to the rafters with bombshells and the Fall / winter 2015 offering is testament to that. Olivier Rousteing has upped his game and packed twice the punch into this latest offering by turning his Balmain Army into a family affair, yep, it’s official, the Balmain Supermodel Sister Squad is here. Tapping up Gigi and Bella Hadid, Joan and Erika Smalls, and Kendall and Kylie Jenner for the latest campaign, shot by Mario Sorrenti, the campaign is bold and colourful with gem coloured hues and sultry make up – everything we’ve come to love and expect from Rousteing and his Creative Team. For the latest visuals, Rousteing stayed true to that aesthetic by opting for dark smoky eyes on each set of siblings maintaining that the girls should look powerful and sultry in the spirit of Helmut Newton.
“This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique unconditional love of sibling is a natural progression from the spirit of last season.” – Olivier Rousteing, Creative Director, Balmain.
Also featuring in the campaign are Armando and Fernando Cabral with Rousteing saying “They represent the fresh, diverse and open spirit of a new generation of fashion”. High praise indeed coming from the much applauded Creative Director. Rousting also teased that Kendall Jenner may front his collaboration with H&M later this year saying that she’s one of his favourite models. If this has made you all the more eager to join the Balmain Army, then don’t forget, the Balmain x H&M collection drops November 5th, start sharpening your elbows now… Pixie x