Since Sam Smith announced he would be the new face of Balenciaga’s Fall / Winter campaign a few weeks back, we’ve all been waiting to see images. What with Smith’s turbulent year he needed a break and now that the campaign is here, he might just have it as his fashion credentials look pretty slick…
The campaign, shot by Josh Olins, is in moody black and white and Smith wears monochrome. We all know that Alexander Wang is a big fan of Smith’s, so a collaboration was always more a case of ‘when’ rather than ‘if’.
“Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready? So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming autumn/winter menswear collection! You’ll be able to see my full campaign very soon. So happy.” – Sam Smith via Instagram.
If you think the star looks different in the images, there’s a reason for that – drastically overhauling his lifestyle in advance of the shoot, Smith lost around a stone in just two weeks claiming he’s never felt healthier. Don’t panic though, the singer’s appearance hasn’t altered too much, he still has his trademark quiff.
For those in the know, this isn’t Smith’s first brush with fashion, he appeared as the star of Vogue magazine’s #TodayImWearing feature earlier this year and loved it. So, turns out this guy is a Sam of all trades, who knew?!
Watch the full Balenciaga Fall / Winter 2015 campaign video: