Every year the British Fashion Council unveils a new crop of design talent to receive sponsorship and support from NewGen, the foundation in partnership with Topshop.
For the Spring 2016 season, nine experimental young brands will show their collections at London Fashion Week (held September 18th – 22nd) with either a Runway, Presentation or Exhibition (static) sponsorship. The NewGen nine will also unveil a range of limited edition exclusive tees for Topshop later in the year.
“We are proud that TOPSHOP continues to play an integral part in nurturing the very best of our young design talent. NEWGEN has been instrumental in introducing home-grown designers to a global stage and the support it offers to fledgling designers, both commercially and creatively, is invaluable to their future success in the industry.” – Mary Homer, Managing Director of Topshop
If you think this line up looks familiar, it’s because it’s pretty damn close to the NewGen bill for Fall 2015 and the BFC have backed up their choices by saying that they’re committed to helping young Designers to launch successful and sustainable UK businesses. A ploy that seems to be proving successful, some of these designers are now stocked at Net-a-Porter for online sales and another at Selfridges.
“The NewGen initiative has an unrivalled reputation as the scheme which has seen countless designers through to London Fashion Week and success in selling globally. The panel and I are always stunned to be able to meet designers and discover what they have to say at an early stage, and, with our teamwork, and Topshop’s sponsorship, to help fast-track their business savvy as well as their talent for design. Everyone who wants a window on the future shouldn’t be missing what our NEWGEN cohort has to say this season – they are as individualistic as London designers are, but also characterised by their collective pure enjoyment of clothes, innovation, artistry and a playful sense of fun. My only criticism is the dearth of accessory designers applying to NEWGEN. We want to see more! So please take this is a call-out for next season’s talent!”– Sarah Mower, Ambassador for emerging Talent, BFC.
Since it began in 1993, the NewGen initiative has acted as a promotional launch pad for young designers, attracting media profile, orders and investment from buyers all over the globe. Previous NEWGEN winners include Alexander McQueen, Christopher Kane, Erdem, Jonathan Saunders, J.W. Anderson, Marques’Almeida, Mary Katrantzou, Nicholas Kirkwood, Roksanda Ilincic and Simone Rocha.
Here’s the Spring 2016 NewGen line up and a taster of what to expect from this fresh crop of design talent.