In the small but perfectly formed North East market town of Morpeth, tucked neatly behind a clock tower, you’ll find Bassu Wellness Salon and Store – one of the few Aveda salons in the North East. Known for its eco-friendly and all natural skin and haircare products, Aveda has a select few salons across the UK on its roster and has a strict education programme for salons who want to affiliate with the brand.
“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the word of beauty, but around the world” – Aveda Mission Statement
Bassu has been in Morpeth for just over a year and it’s been a welcome addition to Morpeth’s collection of quirky high street shops and the town’s beloved department store, Rutherfords. Clients have flocked to the upmarket salon from far and wide and to reward their loyalty, Bassu recently held a Lifestyle Event in the salon after hours.
As I’m fresh out of hospital, I threw on my favourite Maison Margiela oversized shirt for comfort and Chanel boots ready for the trip to picturesque Morpeth. When I arrive, I’m greeted at the door by Rob and his team and a glass of pink champagne (natch), the salon is contemporary cool personified – with ash toned wood and a centrepiece of sections, it utilises the space effectively, creating zones within the salon. It’s hard not to be enticed by the huge range of Aveda products on display as I enter and the smell from the Scentsy warmers around the salon is divine. With cool blue and grey tones, it’s hard not to feel relaxed in this urban oasis.
The Lifestyle Event aims to introduce new, curious clients to the Creative Team and their suite of talents, but to also offer existing clients a chance to see and try something they may not have considered before. The team have recruited in existing clients as models for the event in order to demonstrate leading hair techniques such as all natural colouring, crazy colouring, braiding and even hair extensions.
At Bassu, each member of the Creative Team is well equipped with a knowledge of hair cutting and colouring techniques, however here, they each have their own area of interest and specialty, from the Hair Enhancement Specialist to the Master Stylist, they all have a niche so that when clients call up to book, they know exactly who to book in with to get the perfect style for them. Staff here are conscientious too, you get the impression that they want you to be able to create your own masterpiece confidently every day after you’ve left the salon, this is evident as I hear one Stylist advising a young girl that bleach would be a bad idea as it would strip her hair further and that they should work together to build up the hair from inside first. – it’s a refreshing outlook.
Owner and Director Rob Wood tells me that Bassu work closely with other local businesses in order to cater for all style and lifestyle needs, Kate Sparrow of KBeautique is the Team’s go-to Make-Up Artist when it comes to shoots and shows and she’s present at the Lifestyle Event showcasing her skills to anyone who fancies a sit-down and a chat. Andrea and Amanda from The light and Wellbeing Centre in Bedlington are also on hand giving advice on combatting stress and general well being, proving that the team at Bassu well and truly have your back.